The Best Construction Marketing Tips for 2022
For a time-starved profession, construction marketing can be a challenge to keep on top of. Which is why we’ve put together the best construction marketing tips from the past year — to help you make your business more visible and get more leads.
The Most Effective Construction Marketing Tips For 2022
Construction companies understand that a happy worker is more productive and as such are implementing strategies to make the workplace a more enjoyable and inviting place. A modern business has two core customer groups they must keep engaged and informed—current and prospective clients, along with current and prospective employees.
Here are some of our most effective and simple construction marketing tips for 2022:
1. Building an Email Contact List
A recent study found that 82% of consumers are more interested in hearing from companies via email than social media.
Email is still the number one form of digital communication and the best way to build relationships and nurture your email contact list.
So, get started today and make sure you’re following these essential tips to optimize your email marketing strategy.
One of the biggest mistakes made by businesses is using their email campaigns as a broadcast channel. Email isn’t a one-way street; it’s a two-way conversation. That’s why building an email contact list is so vital to your success. You want to know who’s reading your emails, so that you can tailor each message to address their specific needs and requirements.
Get permission first. To ensure that your emails don’t land in the spam folder, always ask for permission before adding someone to your contact list. By doing this, you’ll ensure that all of your communications are received with open arms.
2. Developing a Brand Strategy
A brand strategy defines the personality of your business. A brand strategy is your company’s point of view. Your company has a unique personality and perspective that it wants to share with the world. A successful brand strategy represents your company’s personality. It does not try to all things to everyone, it’s specific to your business alone.
A brand strategy guides your company’s efforts and helps differentiate it from competitors. It should be a plan based on your unique situation and a plan that’ll help you achieve your business objectives. Here is a list of the steps you can take to make a brand strategy. Determine your position in the market:
- In order to do this you must identify your strengths, weaknesses and opportunities by conducting research.
- Develop a mission statement.
- Create an overall vision for your company.
- Create a statement of your company’s core values.
- Create a set of achievable objectives.
3. Create Brand Awareness Using Social Media Marketing
Construction companies can use social media marketing to create brand awareness by posting photos, videos and text that entice potential customers. Social media sites are a valuable resource for businesses looking to grow.
The best social media sites for construction companies include Facebook, Twitter and Instagram. Facebook, which has over 1 billion active users worldwide, is a cost-effective way to reach your target audience with specific demographics. For example, construction companies can use Facebook ads to target people in the 28-to-60 age range who live within 25 miles of the company’s services.
Twitter is another highly effective platform for reaching potential customers because it limits posts to 140 characters or less. For example, you can promote blog posts that highlight your expertise or share articles that show your company in a positive light.
Instagram, with 200 million users worldwide, is a good option because it shows visual images and videos through “stories.” This feature allows businesses to highlight their work and attract customers seeking an authentic presentation of their services in action.
4. Marketing Strategies
The company should choose its marketing strategy based on its target audience and the primary need of the customers that it serves. Here are some strategies that work well in the industry:
Content Marketing: This strategy creates and distributes valuable content online that informs customers about their products and services. The content can be in the form of written articles about the product or service, videos explaining how to use it or even podcasts featuring interviews with industry experts. Content marketing helps in building credibility and trust among prospects and converts them into paying customers.
Digital Advertising: Digital advertising involves buying ad space online using search engine optimization (SEO) techniques or through social media channels such as Facebook or Twitter.
With digital advertising, the construction company can reach out to its potential clientele more cost-effectively than other strategies.
The Bottom Line
What message are you sending out? What is it that you want your target audience to think about regarding your business when they leave that website, open that social media page, or look at those advertisements? It’s important to self-reflect so when it comes time for someone else — a potential client or employee — to think about whether or not to work with you, they are getting a clear message about who you are and what you stand for.
Now, take a look at your website. What do you see? Look at your other marketing materials. What messages are you sending? Are they clear and consistent? If not, you might need to take a step back and reevaluate.
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