Sherwood

SHERWOOD LUMBER

THE CHALLENGE
With the downturn in the economy, the lumber and building industries were devastated. Sherwood saw an opportunity to expand their offering, rather than contract like everyone else. The challenge was how to tell this new, bold story to a very hesitant, commodity-driven market.

THE APPROACH

With a 60 year history, a new national footprint and expansive distribution facility, we positioned Sherwood as the one company who would be around for their customers in the long term.

The opportunity was to look and talk like a cohesive, national player and portray a confident leader that could be counted on to deliver, on all fronts.

This new brand gave Sherwood a significant presence in the industry and gave them the appearance of a credible, national company who would be there for their customers, whenever they needed them.

NEW LOGO wTAGLINE

Original logo


New logo

MOBILE APP FOR CLIENT & EMPLOYEE COMMUNICATIONS

REGIONAL EMPLOYEE
BRAND BOOK

SHERWOOD LUMBER SALES AWARD

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