THE CHALLENGE SageGlass is a highly innovative, category disrupting product and the key challenge for the company was in how to build awareness and communicate the core value of the product to its most significant stakeholder groups – architects, building owners and glazing contractors.
THE APPROACH The product relies heavily on its impressive technology and sales and marketing were focused on communicating that, but our research showed us that we had change how the product was perceived by focusing not on the ‘What’ of the product, but the ‘Why’.
The key insight emerged that we should focus on promoting the human benefits provided by the dynamic, reactive nature of SageGlass (the ‘Why’) to building occupants.
Once the focus shifted to the dynamic attributes that promoted tangible human benefits such as increased productivity, increased wellness because of a connection to the outdoors, the market began to listen and sales increased not only in the United States, but in Europe, the Middle East and India.
SageGlass is a unique product and its unique dynamic qualities are best experienced in person. That isn’t always possible of course, so to give customers the chance to experience the dynamic nature of the product augmented and virtual reality experiences were developed to allow SageGlass to be experienced anywhere.
VIRTUAL REALITY EXPERIENCE
360° video experiences of SageGlass installations around the world.
SAGEGLASS CUSTOMER EXPERIENCE
SageGlass is dedicated to providing a customer experience that matches the unparalleled experience of the product. Each customer group (Architects, Glazing Contractors and Owners) has their own End User Kit and dedicated customer experience rep.
DYNAMIC GLASS NEEDS A DYNAMIC CEO
SageGlass CEO, Alan McLenaghan, was invited to be the keynote speaker at the glazing industries prestigious annual Glass Supper event in London. Rather than just go with a stale introduction, we wanted to give attendees something to remember the dynamic nature of SageGlass and their unique CEO by.Roll on a Parkour adventure around London.
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