Construction Sector/B2B

Brand Strategy, Marketing & Business Development


Bundle Extraction/Mechanical

A heat exchanger (or bundle) is a system used to transfer heat between two or more fluids. They’re widely used in industrial plants for both cooling and heating processes. As a result, residue builds up in their intricate tubing systems and the heat exchanger units need cleaned at least once a year to optimize their efficiency.

Specialist equipment and expertise is required to safely handle heat exchangers when they are pulled out of their housings (or shells) for on-site maintenance.

Delta (formerly Delta Nooter) has considerable expertise in bundle extraction, but most new business came from referral and this was limiting their growth potential. They needed to actively market their singular focus on bundle extraction in order to systematically grow sales. 

Delta only do bundle extraction and offer no other bundle related services like cleaning or maintenance.

We identified this singular focus as a key differentiator for the business as it was the most complex and risky part of the maintenance process for the plant manager. Our interviews with clients told us that when it comes to bundle extraction, all they want is a company who is focused on the job at hand and who have a consistent track record of success providing the service.

If we could convey that successful bundle extraction (and resetting) is more connected to FOCUS and CONSISTENCY, than to anything else, then Delta would be positioned to grow sales nationally.  So, why choose Delta:

Consistent performance is about the capacity to focus on what you do well.

With bundle extraction being our specialty, Delta has the reach, resources and reliability to consistently meet schedules and improve our clients bottomline outcomes.

From a single pull, to dozens of bundles; we’re positioned to deliver. Any weight, anywhere; anything up to 66 tons. 

Being specialists for so long has enabled us to hone our operations, so when you hire Delta you know you’re getting the most efficient and consistent bundle extraction company in the Country.

Our crews are highly experienced and trained in specialty equipment operation and reliability to minimize any downtime on a pull. (The industry parlance for bundle extraction is ‘push/pull’.)

We have the resources and experience to take the uncertainty out of bundle extraction and are valued Nationwide for our unmatched consistency on that front.

At Delta, our professionalism and persistence has always helped us win clients, but it has been our focus and consistency that has ensured we keep them.

Delta – Focused. Consistent.


Paul Blakely

Paul is the founder of INDUSTRI and has been strategically and creatively involved in each project showcase on this site. If you have any questions please feel free to email him using the link below.

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