We understood the need to remind employees of the strong company culture, so the initial priority was to rebrand the organization with a particular focus on the internal brand. From that the EXCEL. TOGETHER positioning was born reflecting the family and collaborative culture of the company.
The brand had to also support the new private sector strategy devised for the company, so we created a new dynamic name – ATANE with the descriptor, Design and Construction Consultants to convey the company’s areas of subject matter and sector expertise.
NEW NAME & LOGO wTAGLINE
Original name & logo
New name & logo
INTERNAL BRAND LAUNCH VIDEO & BROCHURE
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SPECIALTY SERVICE BROCHURES
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