Atane

ATANE DESIGN & CONSTRUCTION CONSULTANTS

THE CHALLENGE
The company was rocked by a crisis at the top and faced a mass exodus of employees, as well as the potential loss of large accounts due to a lack of confidence in the sector.

THE APPROACH

We understood the need to remind employees of the strong company culture, so the initial priority was to rebrand the organization with a particular focus on the internal brand. From that the EXCEL. TOGETHER positioning was born reflecting the family and collaborative culture of the company.

The brand had to also support the new private sector strategy devised for the company, so we created a new dynamic name – ATANE with the descriptor, Design and Construction Consultants to convey the company’s areas of subject matter and sector expertise.

NEW NAME & LOGO wTAGLINE

Original name & logo


New name & logo

INTERNAL BRAND LAUNCH
VIDEO & BROCHURE

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SPECIALTY SERVICE BROCHURES

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