WIN MORE OF THE WORK
YOU WANT TO WIN.

INDUSTRI is a multi-faceted market positioning and business development firm that focuses on the areas of an organization that can be improved quickly, with lasting effect.

Once the optimal strategic approach is defined, we activate our recommendations and quickly transform the Key Business Drivers that move a business forward, helping our clients win more of the work they want to win.

By using a disciplined approach and by working closely with senior management and key stakeholders, the right answers emerge and can be quickly implemented with impactful and measurable results.

We are headquartered in the Lower East Side of New York City, as well as in Downtown Los Angeles and have helped dozens of brands in the engineering, construction, building supply and services sector reinvent, reinvigorate and redefine themselves.

KEY BUSINESS DRIVERS

MARKET POSITIONING PROCESS

1. SA

Identify and label the company’s key Strategic Advantages

2. CP

Hear the Customer Perspective to understand the value they associate with the firm

3. CW

Examine the Competition Weaknesses to find the best way to strategically position against them.

Once the triangulation process is complete, we position the company to exploit opportunities in the market, bring the brand elements to life and execute a go-to-market strategy that will help systematically drive sales.

INDUSTRI CLIENTS

KEY BUSINESS DRIVER DESCRIPTIONS

INCREASE SALES

Effectively driving sales requires a fundamental understanding of your value to the client. Delivering a project on time and on budget is only part of the equation; demonstrating your dedication to an ongoing partnership and positioning for the next great project win are sales elements that increase lifetime customer value.

INDUSTRI drives business acquisition by building and executing measurable strategies that drives a company’s bottom line, and positions you to win more of the work you want to win.

ELEVATE LEADERSHIP

Today’s top executives and industry leaders put time and effort into building their niche in order to raise their profiles and become recognized as ‘thought leaders’ in their space.

It doesn’t happen overnight of course, and there are a lots of potential strategies and tactics that can be adopted, but the secret is knowing exactly where to spend your time, to get the results you need.

INDUSTRI helps clients follow best practice and take a simple, but disciplined approach to elevating their profiles in order to become recognized as relevant experts in their space.

TALENT ACQUISITION AND RETENTION

People are your company’s most valuable asset, yet most businesses talk about talent retention and acquisition more than they actually do something about it.

Unlike your services, culture, working atmosphere and the purpose of your business isn’t something that can be easily replicated by competitors. It is crucial to retaining the right people and keeping them engaged and motivated.

People stay with a company when the company helps them develop a feeling of belonging. INDUSTRI helps clients define what they stand for and identify and label a culture that is differentiated, motivating and true.

DRIVE EFFICIENCIES

Improving the efficiency of your company’s approach to market segmenation and sales are proven ways to reduce costs and leverage your talent better when it comes to business development.

INDUSTRI helps drive efficiencies by allowing clients to understand the main business drivers that matter to their clients, as well as understanding the key areas of future opportunity in relation to current market conditions.

EVOLVE AND ENHANCE CULTURE

Improving company culture has quickly become non-negotiable for modern leaders at growth-focused organizations - 90% of executives believe culture is important and less than 15% think their culture is where it needs to be.

Your company’s values are the guiding principles by which your people should operate, so you need to ask if you and your people truly understand your values and purpose as an organization.

INDUSTRI are experts in uncovering the ‘Why’ in your business and have compiled best practices covering everything from values alignment and feedback, to flexible workspaces and team success.

BUILD COMPANY AWARENESS

Building strong company awareness is proven to help directly impact bottom line sales. An effective awareness strategy requires a multi-faceted approach to improving engagement with past, current, and future customers.

INDUSTRI positions companies and raises their awareness by utilizing the following best practices.

1. Segment branding efforts to target highly -specific audiences
2. Use search result retargeting to establish strong brand recall
3. Making social customer engagement a priority
With a disciplined, strategic targeting approach, building a company awareness strategy results in a measurable Return on Investment.

© INDUSTRI 2019

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