INDUSTRI: Why do the majority of construction marketing efforts fail?
At INDUSTRI we know, through years of experience, it’s because steps are skipped and best practices are not followed.
Brand advertising and B2B marketing is a mature science. There are well-documented construction marketing best practices and there are right and wrong ways of doing things. In short, there are no shortcuts to marketing return on investment. Believe us, when shortcuts are taken, the likelihood of marketing success diminishes.
When you invest your marketing dollars, you expect a return on investment. To see that you get it, we’ve developed a process that combines the best practices of construction sector marketing into three easy steps. More >
With a dedicated focus on the AEC sector. INDUSTRI delivers strategic brand positioning, marketing and creative development services that systematically drive sales.
As competition increases, the need for construction companies to improve their story telling and seamlessly align their sales and marketing functions has never been more critical.
Effective construction marketing is designed to ultimately drive sales, but if the marketing story doesn’t align with the sales strategy, then the business will fail to perform optimally.
We know that by using best practices and by working together with senior management, the right answers emerge and can be quickly implemented with lasting effect.
First, we create your brand by defining and visualizing the primary idea that resonates with your target audience.
Second, we create work to communicate your brand message consistently-turning every point of customer contact into both a branding and a selling opportunity.
Third, we determine the true value of your customer and make sure the cost of customer acquisition never exceeds it.
Clients that adhere to the process win more of the work they want to win and our experienced team of Industri is thoroughly trained at applying these branding and construction marketing best practices to help our clients succeed.